Foster is a company conceptualized on the idea of corporations accepting responsibility and taking action for their impact on the environment. Foster would develop and produce a range of environmentally and socially responsible products such as apparel, accessories, and technical outdoor gear. The story Foster's identity is based around the Foster Forest. Foster takes action by attempting to extinguish all the harmful CO2 gasses caused from production and shipping by planting and nurturing a forest of high CO2 consuming vegetation. For every product sold, a tree is planted.